Why be healthy

Being healthy is important for everyone, but the We Love Eating project focuses on three key target groups – children, pregnant women and older people.

For Pregnant Women

Pregnant woman eating - © Hongqi Zhang (aka Michael Zhang) / Dreamstime.com

During pregnancy, you directly provide your child with the essential nutrients he or she needs for proper growth and development.

For Kids and Parents

Kids eating an apple - © Anna Omelchenko / Dreamstime.com

Childhood is the period of life when a preference for healthy behaviours should be instilled

Older People

Older women eating © Monkey Business Images / Dreamstime.com

Healthy eating habits and physical activity are crucially important for older people