How the project works

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The We Love Eating pilot project is being implemented from 2014–2015 in seven participating cities in seven countries across Europe.

We Love Eating is an EU-funded pilot project to design and test educational material that promotes healthy diets from pregnancy to old age.

A pilot project is an initiative of an experimental nature designed to test the feasibility and usefulness of action. It is meant to try different approaches to address a problem and identify good practices for the benefit of possible future initiatives – in this case in the area of nutrition and physical exercise.

The European Commission's contract with P.A.U. Education is based on that approach and provides the contractor and the local promoting groups with the necessary scope for its execution. A board of scientific experts has been set up from a variety of disciplines to provide robust guidelines for the project intervention and to validate its tools.

The participating cities are Banská Bystrica, Slovakia;  Bradford, UK; Cluj Napoca, Romania; Deventer, Netherlands; Granollers, Spain; Poznań, Poland; and Roncq, France.

Local Promoting Groups (LPGs) in these cities, formed by diverse organisations, put the project into action by organising activities and events in order to teach people about how enjoying healthy food, focusing on the pleasure it brings and the quality of it rather than the quantity.

Within the pilot cities, the project works with three main groups: children, pregnant women and older people. A special focus is also placed on reaching representatives of these three target groups from low socio-economic backgrounds.

At the community, city and national level, the We Love Eating coordinators, facilitators and LPGs provide the conditions and opportunities for the project to be implemented together with representatives of the target groups.

Each participating city uses the We Love Eating tools and materials in their promotional actions and adapts them to their specific communities in order to create sustainable change.  These materials and tools were developed together with relevant stakeholders in each city and with a board of scientific experts.

In this pilot phase, the impact of the project will be monitored and evaluated by external experts. The conclusions will be disseminated, aiming at influencing health policymakers and promoting future deployment of the tools, after the pilot project ends.

The information and views set out on the pilot project tools, including this website, are those of the author(s) P.A.U. Education and do not necessarily reflect the official opinion of the Commission. The Commission does not guarantee the accuracy of the information. Neither the Commission nor any person acting on the Commission’s behalf may be held responsible for the use which may be made of the information contained therein.